The Empire Cinemas Film Card
With their flagship site in London’s Leicester Square, Empire Cinemas operate 141 screens in 16 cinemas across the UK. The Empire Cinemas brand stands for a total quality entertainment package, providing quality cinemas staffed by individuals who are knowledgeable and enthusiastic about film.
Having taken the decision to launch a Gift Card, Empire Cinemas was seeking a processor that could deliver a re-loadable Prepaid Card that could be used across all customer channels to build a unique customer experience and grow customer loyalty by rewarding regular
We worked closely with Empire Cinemas and their existing till and web providers to develop a closed loop card that film fans could purchase online (using our secure Shopping Basket facility and fulfilment service) and via cinema tills. The Film Card was developed into “more than a gift”, with four different standard and Christmas-themed carriers and the option to purchase a metal film reel tin. What makes the Film Card really unique is that it is designed to be a reusable card as well as being given as a gift, and regular cinema-goers can top-up their cards online, at the till point and on touch screen kiosks in all Empire Cinemas.
We delivered a complete solution in just 6 weeks, launching the UK’s first re-loadable cinema Prepaid Card in time to capitalise on the Christmas sales peak (which accounted for 58% of sales in the first year). The switch from paper to plastic increased Empire’s prepaid sales by 22%, with online being a particularly successful (and new) sales channel for Empire.
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