The Gifts & Loyalty
The Gift & Loyalty

The Empire Cinemas Film Card

Background

With their flagship site in London’s Leicester Square, Empire Cinemas operate 141 screens in 16 cinemas across the UK. The Empire Cinemas brand stands for a total quality entertainment package, providing quality cinemas staffed by individuals who are knowledgeable and enthusiastic about film.

The Challenge

Having taken the decision to launch a Gift Card, Empire Cinemas was seeking a processor that could deliver a re-loadable Prepaid Card that could be used across all customer channels to build a unique customer experience and grow customer loyalty by rewarding regular
cinema-goers.

The Solution

We worked closely with Empire Cinemas and their existing till and web providers to develop a closed loop card that film fans could purchase online (using our secure Shopping Basket facility and fulfilment service) and via cinema tills. The Film Card was developed into “more than a gift”, with four different standard and Christmas-themed carriers and the option to purchase a metal film reel tin. What makes the Film Card really unique is that it is designed to be a reusable card as well as being given as a gift, and regular cinema-goers can top-up their cards online, at the till point and on touch screen kiosks in all Empire Cinemas.

The Results

We delivered a complete solution in just 6 weeks, launching the UK’s first re-loadable cinema Prepaid Card in time to capitalise on the Christmas sales peak (which accounted for 58% of sales in the first year). The switch from paper to plastic increased Empire’s prepaid sales by 22%, with online being a particularly successful (and new) sales channel for Empire.

This entry was posted on Tuesday, May 27th, 2014 at 11:53 am and is filed under Latest News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.