The Contis Group launches The Gift & Loyalty Company to Transform Gift Card Provider Market
International organisation to challenge one-size-fits-all delivery models with express focus on bespoke, personalised and integrated gift and loyalty solutions
21 May, 2014 – The international market for gift cards, rewards and loyalty schemes faces considerable disruption today following the launch of The Gift & Loyalty Company, a major new brand intent on displacing ‘one-size-fits-all’ gift card, loyalty and reward providers globally, by designing and delivering entirely bespoke solutions for major retailers worldwide.
As part of the Contis Group of companies, The Gift & Loyalty Company will consolidate the group’s existing international business in this sector and seek aggressive growth driven through an express focus on furnishing tier-one retail brands around the world with custom built, flexible and versatile gift card and loyalty solutions.
“As the mobile, online and in-store services of retailers blend into a single, converged customer experience, the value-potential of gift and loyalty programmes is rocketing,” comments Dannie McDonald, Managing Director, The Gift & Loyalty Company. “A new, flexible and agile approach is required if brands are to fully capitalise on this potential. At present there are too many providers in this sector which, despite the incredible flexibility offered by today’s gift and loyalty platforms, remain content to deliver off-the-shelf and inflexible solutions that are, frankly, out of date. The Gift and Loyalty Company is launching to challenge these preconceptions and demonstrate what can be achieved with an inventive, multichannel solution built on our next generation service platform. We are already operating internationally and are trusted by some of the world’s biggest brands. As part of the Contis Group, a Principal Member of Visa and a major global force in payments technology group, we have both the resources and the technical ability to redefine this sector.”
The launch of The Gift & Loyalty Company reflects Contis Group’s continued drive to invest in solutions that redefine the markets they serve and create unique and was previously unachievable value for clients. The delivery of purpose built gift and loyalty solutions enable merchants in today’s hyper-connected and customer-centric market to personalise and deepen their relationships with customers, generate new revenue s and drive competitive differentiation.
“To succeed in today’s market, a brand’s gift and loyalty platform should give it the freedom to focus on its customers,” adds McDonald. “Only by understanding their motivations, aspirations and expectations can they create the truly enticing promotions which lead to extra profits. Too many promising brands are being strangled by their systems, unable to capitalise on customer trends because they can’t be fleet of foot. We solve these issues by designing a gift and loyalty programme that is based on each client’s unique commercial requirements and then applying our service platform that serves these specific objectives. Working in this way, we can ensure that everything is tuned to the needs of the client; nothing is redundant.”
The Gift and Loyalty Company will continue serve the Contis Group’s existing gift card customers, including Virgin, PizzaExpress and Le Pain Quotidien.
Mike Fromant, Managing Director, Contis Group comments: “Contis has grown and diversified considerably in recent years, offering Visa debit and prepaid payment cards, e-account facilities, payment processing services and corporate expense solutions for international companies. Our gift and loyalty offering has also grown and now commands the market differentiation it deserves.”
The UK Gift Card & Voucher Association estimates the UK gift card market alone to be worth £5bn per annum, with consumer sales of gift cards growing year on year by more than 7.5%. In Q3/13, the vast majority of retail gift card sales came from category-specific gift cards which made up 85% of the total, indicating that market demand for tailored solutions remains strong.
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